The Foreign Service Journal, April 2005

commercial objectives that advance national interests. … Our economic and commercial strength and global pres- ence are the source of our leadership in world affairs because they are the source of the willingness of others to follow.” In a classic win-win situation, Kopp says, pursu- ing that objective means that global markets will become more open and global competition even keener, to the ultimate benefit of all nations. (See the December 2004 FSJ for a review of the book.) This rationale for commercial diplomacy places it squarely within the mainstream of American foreign pol- icy. Its absence was one of the great defects of the approach taken during the 1990s and a reason for the lack of a vigorous and aggressive program today. Conversely, it is vital to recognize the inter-relationship of three prin- cipal national interests: • Advancing our own commercial objectives and eco- nomic stake in the global economy; • Leading the global effort to liberalize trade and investment and to promote the rule of law and market- oriented economic policy; and • Fostering the cause of economic development and promoting the role of the private sector and open mar- kets in that effort. Defined in this way, and with the understanding that the health of our economy is inextricably linked to the contin- ued expansion and growth of the world economy, this approach offers a framework for a new partnership with the private sector that would protect and expand the United States’ role as the world’s supplier and customer of choice. This partnership needs to be implemented both at the macro and micro levels, however. The macro level involves the negotiation of principles and rules that guide global trade, investment and regulation without reference to specific companies, deals or projects. Lead agencies that work on the macro component his- torically have been State (economic officers), USTR, Agriculture, Treasury and USAID. These rules, while advancing our direct national interests, would also be creating the economic and business conditions neces- C O V E R S T O R Y A P R I L 2 0 0 5 / F O R E I G N S E R V I C E J O U R N A L 27 The Embassy Plan Overseas Insurance Personal Auto & Contents Coverage Experience that helps you avoid the pitfalls of a highly complex business. Repeat business that results from providing what’s best for the customer not the agent nor the insurance company. Since 1969, Harry M. Jannette International has provided dependable coverage with U.S. carriers with a financial rating of A+ or higher to thousands of Foreign Service Personnel worldwide. Thus you gain the broadest U.S. terms and conditions and flexible value limits often not available from other insurance carriers. MAJOR CREDIT CARDS ACCEPTED: SEE OUR WEBSITE APPLICATIONS Harry M. Jannette International, L.L.C. 8111 LBJ Freeway, Suite 585 Dallas, Texas 75251-1334 Toll Free (800) 256-5141 (972) 783-4915 Fax (972) 783-0545 E-mail: hmjintl@jannetteintl.com www.jannetteintl.com • WORLDWIDE COVERAGE Fire, theft, comprehensive and collision protection are available at foreign posts. • U.S. AUTO LIABILITY Available for short term on home leave, change of assignment, and new auto purchase prior to foreign departure. This coverage must be issued in combination with an “Embassy Plan” policy. • FOREIGN LIABILITY Contact your post for compliance with local laws, Excess liability limits are available over local liability coverage. • PERSONAL COVERAGE Household goods and transit, valuable articles, personal liability, life insurance . • EMPLOYEE ASSOCIATION INSURANCE Employee association insurance Including directors and officers. Your Reliable Choice