The Foreign Service Journal, May 2023

THE FOREIGN SERVICE JOURNAL | MAY 2023 5 May 2023 Volume 100, No. 4 Focus on Public Diplomacy—The Cold War and Beyond 24 Up Close with American Exhibit Guides to the Soviet Union, 1959-1991 The USIA exhibit guides were young and enthusiastic, and they spoke Russian. Here’s what it was like to be on the front lines of the Cold War. 48 Broadcasting Behind the (Opening) Iron Curtain The era of open communication following the end of the Cold War has thrown up new, more complex challenges. By Ma r k G . Poma r 53 The Journey to Expo 2020 Dubai and Its Legacy Expo 2020 Dubai set a precedent for future U.S. participation in world’s fairs, the “Olympics of public diplomacy.” By Ma t t h ew As a d a