The Foreign Service Journal, October 2009

F O C U S O N P U B L I C D I P L OM A C Y T HE N EXT G ENERATION 22 F O R E I G N S E R V I C E J O U R N A L / O C T O B E R 2 0 0 9 still remember the sunny day in 1999 when I stood in the lobby of the U.S. Information Agency headquarters in Southwest Washington, D.C. I was looking through a large window on the courtyard, where the ceremony to commemorate the closing of the agency was in progress. Director Joseph Duffy and scores of dignitaries were speaking of USIA’s storied history. Across fromme, an elevator opened and snapped my mind back to the day’s task. Movers emerged pushing office furniture on trolleys, headed over to Foggy Bottom. USIA’s Western Hemisphere Af- L EADERS OF THE OLD USIA AND S TATE HAVE SOUGHT TO ADAPT PUBLIC DIPLOMACY TO NEW PUBLIC EXPECTATIONS AND THE REVOLUTION IN GLOBAL MEDIA . B Y J OE B. J OHNSON I Doug Ross