The Foreign Service Journal, October 2010

J O U R N A L OREIGN ERVICE S F P RESIDENT ’ S V IEWS / 5 Address Mid-Level Gaps to Strengthen Our Institutions By Susan R. Johnson S PEAKING O UT / 12 Defining the Ideal Diplomat By Marc Grossman R EFLECTIONS / 76 Appeasing the Spirits By Robert Gribbin L ETTERS / 7 C YBERNOTES / 9 M ARKETPLACE / 14 B OOKS / 54 I N M EMORY / 58 I NDEX TO A DVERTISERS / 74 Cover illustration by John Craig O C T O B E R 2 0 1 0 / F O R E I G N S E R V I C E J O U R N A L 3 C ONTENTS October 2010 Volume 87, No. 10 F O C U S O N U . S . - Fu n d e d I n t e r n a t i o n a l B r o a d c a s t i n g K EEPING A MERICA C ONNECTED : C HALLENGES FOR THE BBG / 15 Changing technology, tough competition and a shrinking budget: How should the new Broadcasting Board of Governors proceed? By Richard G. Lugar B ROUGHT TO Y OU BY THE U.S. G OVERNMENT ... / 22 “On the Road,” a USAID-sponsored TV program, was among the most watched in Afghanistan during its first season. By Jeremiah Carew U.S.-F UNDED M EDIA AND THE “S OFT W AR ” IN I RAN / 26 With its large, tech-savvy population of people under 30, Iran is fertile ground for a social media campaign by U.S. broadcasters. By Robert McMahon A MERICA C ALLING : A 21 ST -C ENTURY M ODEL / 31 The BBG should move to consolidate U.S. government-funded international broadcasting into one multimedia organization. By Kim Andrew Elliott F E A T U R E T HE 9 TH A-100 C LASS : A S NAPSHOT / 38 They came to the Foreign Service from many different places and backgrounds. But all of them were ready for adventure. By Leslie A. Bassett